Making Brands Visible to AI Search

AI search engines are replacing traditional search. ChatGPT, Perplexity, and Google AI Overviews now answer the questions your customers are asking — and they decide which brands to cite. CiteCrawl exists to ensure yours is one of them.

Our Mission

Traditional SEO focused on ranking in search results. But the game has changed. AI search engines don't show a list of links — they give a single, synthesised answer and cite the sources they trust most. If your website blocks AI crawlers, lacks structured data, or has no authority signals, AI systems will cite your competitors instead.

CiteCrawl's mission is to give every brand a clear, actionable diagnostic of their AI search readiness — and a concrete plan to fix the gaps. We automate the analysis that would otherwise take consultants days and cost thousands of pounds, delivering it in minutes for a fraction of the price.

Meet the Founder

Paul L

Founder & CEO

Paul has spent over 25 years working in the technology and software industry working with global brands, FTSE 250's and Fortune 500's, helping them keep ahead of global competition by adopting enterprise grade digital solutions. When AI search engines began replacing traditional search results, he saw the gap: most businesses had no way to know whether they were visible to AI, let alone how to fix it.

CiteCrawl was built to solve that problem. By combining deep SEO expertise with an understanding of how large language models evaluate and cite web content, Paul designed an audit framework that gives brands a clear score and a concrete remediation plan — in minutes, not weeks.

Our Vision

We believe every brand deserves to be found, cited, and trusted by AI search engines — regardless of size or budget. Our vision is a world where AI visibility is not a mystery but a measurable, improvable metric that any business can track and optimise over time.

As AI search evolves, so does CiteCrawl. We continuously update our audit framework to reflect the latest signals that AI systems use to evaluate content quality, authority, and trustworthiness. Today we check 35+ signals. Tomorrow, we will check more — always grounded in how AI actually works, not speculation.

Our Values

Transparency

Every score is backed by evidence. Every check shows exactly what we found and why it matters to AI systems.

Actionability

Diagnostics are worthless without a clear path forward. Every report includes step-by-step fixes with estimated score uplift.

Accessibility

Enterprise-grade GEO analysis should not cost enterprise prices. We built CiteCrawl to make AI visibility audits available to every brand.

Rigour

Our audit framework is grounded in how AI systems actually work — not marketing hype. Every check maps to a real signal that AI search engines evaluate.

Advisory Board

We are building an advisory board of experts in AI, search, and digital marketing. If you are interested in joining, please get in touch.